OwnaFC promised to allow football fans the chance to become part owners of a club and have a genuine say in running it for a small up front cost. Sounds too good to be true, because it was.
Very soon it became apparent that the project was in trouble. Calladine and Cave investigated and became the leading critics of the scheme. The book recounts their investigations and the violent reactions of its instigator as his lies became more and more unbelievable.
The OwnaFC fraud, and the story of how the authors tried to expose it, frame a broader reflection on the concept of owning a community institution like a football club and the failings of the powers that be, both sporting and political, to protect the interests of fans.
This is a brilliant, important book on the value of clubs to their fans + community and the dangers posed by the variety of people seeking to exploit fans. Reporting like this, which came at a steep personal cost as told in the book, is vitally important. It reduces the chances of repeat schemes succeeding, increases pressure on authorities and refuses to simply accept that football and football fandom are fair game to be exploited.
I’d recommend the book to any believer in the importance of football and sport more generally as a way of uniting communities and people.