The English Premier League (or EPL) has for 20 plus years been the highest profile football league in the world. Serie A may have been better in the 90’s, La Liga may have the world’s greatest players in the 2010’s but for sheer visibility, interest and commercial success the EPL has reigned supreme for over 20 years.
The Club tells the business side of the Premier League’s rise and continued success. It’s a tale of TV broadcast deals, merchandising strategies and corporate takeovers. It chronicles the various decisive moments that turned the EPL into the marketing, financial, cultural and entertainment behemoth it is today.
This book tells the story chronologically from how Sky won the pivotal TV rights contracts, through the rise of Man Utd and Arsenal, the era of the oligarchs and finally its look forward to the future (spoiler alert, the EPL is likely to still dominate unless we end up with a European Super League).
The book zooms in on a variety of different clubs at different times since 1992. Many of the stories will be familiar to long-time football fans. These vignettes are at their most interesting when they detail failures like Randy Lerner’s ill-fated spell in charge of Aston Villa, and Hicks & Gillett’s best forgotten time in charge of Liverpool.
Its main characters are Richard Scudamore, the long serving chairman of the Premier League, and Manchester United, the team who have long led the way commercially. As the fates of others rise and fall, Scudamore and Utd remain ever present at the top controlling things. As Scudamore steps aside (and the EPL fail to find a replacement), and Utd continue to fall from grace, it starts to look like this may truly be a new era for the EPL off the pitch!
The book is extremely well-researched. Robinson and Clegg, both Wall Street Journal reporters, have clearly conducted a significant amount of interviews with anyone and everyone in the world of football. With the benefit of hindsight, it is fascinating to look back at those pivotal moments and decisions when the world’s most popular football league was unalterably changed.
Overall, The Club is extremely readable. It’s got enough new information for long time fans of English football while remaining accessible enough for more casual soccer fans. There are some stories I would have liked it to examine in more detail, but narrowing the business story of the last 25+ years of top-flight English football down to a single book was always going to require some editorial judgement!